ECOIST™ TO BE FEATURED ON SUNDANCE CHANNEL’S ORIGINAL SERIES “BIG IDEAS FOR A SMALL PLANET”™ ON TUESDAY, MAY 13

Miami , May 9, 2008
Ecoist will be featured on Sundance Channel’s original series “Big Ideas For A Small Planet” in the episode “Recycle” airing on Tuesday, May 13 at 9:00 ET.

Recycling efforts have come a long way since the bottle bills of the 1970s – a good thing, since the U.S. produces 400 tons of garbage per year. Individuals and organizations are taking on the challenge of recycling everything from computers to medicine bottles to handbags. The methods can be can be as simple as re-use, or as technologically sophisticated as chemically transforming one discarded material to create another.

Founded in 2004, Ecoist develops unique gifts and fashion accessories for the eco-minded individual. The company’s objective is to merge design with social and environmental consciousness to provide stylish, functional, and durable products that people will love to own. All products are made from recycled, organic, or earth-friendly materials, and are manufactured through a network of fair trade partnerships around the world.

Ecoist is mostly known for its line of handbags made from recycled candy wrappers, food packages, and soda labels and its growing list of partners such as Coca-Cola, Cliff Bar, and others. In addition, Ecoist has been partnering with eco-minded designers to market new products made from recycled movie billboards, recycled soda-can pull-tabs, as well as organic fabrics.

“Big Ideas for a Small Planet,” is a documentary series presenting the forward-thinking designers, products and processes that are on the leading edge of a new green world. Each episode revolves around a different green theme as it spotlights a specific innovator or innovation that has the potential to transform our everyday lives. The individuals profiled range from scientists to fashion and product designers, entrepreneurs to first-time inventors. The series also features a cast of recurring expert commentators, including activists, scientists, writers, and environmental personalities who provide the big-picture context to each week’s stories. “Big Ideas for a Small Planet” is produced by Scout Productions (“Queer Eye for the Straight Guy” NBC/Bravo and The Fog of War).

“Big Ideas for a Small Planet” airs as part of THE GREEN, a weekly primetime destination airing Tuesdays on Sundance Channel that focuses on environmental topics. THE GREEN is presented by Lexus Hybrid Living and Citi Smith Barney.

Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, uncompromising and irreverent, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, and original programs, all unedited and commercial free. Launched in 1996, Sundance Channel is a venture of NBC Universal, CBS, and Robert Redford. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel’s website address is www.sundancechannel.com.

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Press Contacts:

Ecoist
Jonathan Marcoschamer
Co-Founder and Public Relations
Ecoist
(305) 674-0433
yoni@ecoist.com

Sundance Channel
Katie Lanegran
Sr. Director, Public Relations
Sundance Channel
(212) 708-8044
katie.lanegran@sundancechannel.com