Ecoist and The Coca-Cola Company Renew Partnership and Launch a New Collection of Handbags Made from Repurposed Coca-Cola Bottle Labels


Miami, FL (December 16, 2009) – Ecoist (www.ecoist.com), the company behind the original candy wrapper handbags, has just renewed its collection of handbags made from overrun and discontinued bottle labels from Coca-Cola beverage brands. The limited edition collection features designs made from Diet Coke®, Coke Zero® and Diet Cherry Coke® labels. Using graphical elements of the labels in distinctive and unexpected ways, the new Ecoist Coca-Cola handbags feature branded Coca-Cola prints as well as abstract patterns in various handbag shapes. 

Since its launch in 2007, the Ecoist Coca-Cola partnership has prevented more than 1 million Coca-Cola labels from entering North American landfills, helping Coca-Cola get one step closer to their goal of zero waste production. In addition, the partnership has planted over 5,000 trees through the “Buy a Bag, Plant a Tree” program, a commitment to plant a tree for every bag sold. Ecoist handbags are made using the company’s proprietary method in which the labels are cut, folded, woven and sewn together by hand. The production is 100 percent handmade by skilled artisans in Peru under certified Fair Trade practices.

 “Our vision was to develop a line of environmentally friendly products, ones that inspire consumers to see normally discarded objects as new, beautiful, usable everyday things,” said Kelli Sogar, Coke’s Global Business Development Manager for Licensing. “Continuing and expanding our partnership with Ecoist allows Coke’s global scale to truly impact upcycling in a meaningful, holistic way. “ 

The collection is available through Ecoist’s network of retailers, on Ecoist.com, as well as in the World of Coca-Cola in Atlanta, Georgia. 

About Ecoist 

Founded in 2004, Ecoist develops fashion accessories for the eco-minded individual. The company’s objective is to merge design with social and environmental consciousness to provide stylish, functional, and durable products that people will love to own. Ecoist is known for its line of handbags made from recycled candy wrappers, food packages, and soda labels and its growing list of partners such as Coca-Cola, Mars, Frito-Lay, Disney, AVEDA, and Cliff Bar, among others. As part of its commitment to environmental restoration, Ecoist plants a tree for every handbag sold. For more information please visit www.ecoist.com 

 About The Coca-Cola Company 

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, POWERADE®, Minute Maid® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com. # # #